The real reason advertising isn’t more relevant
By Eric Picard (Originally Published on iMedia – February 18, 2015) I have been pretty publicly dismissive of the idea that we will see significant consumer value driven by ad targeting’s creation of...
View ArticleThe Fundamental Changes Happening In Programmatic Today (What ever happened...
By Eric Picard (Originally Published on AdExchanger.com – Friday, April 3rd, 2015) Media buying and selling have been on a slow evolutionary course since the late 1990s. With real-time bidding at the...
View ArticleA better way for publishers to manage ad inventory
By Eric Picard (Originally Published on iMedia – April 16, 2015) Publishers in general have, up until recently, thought of programmatic advertising only as a mechanism to clear unsold (remnant)...
View ArticleWhy Programmatic Budgets Will See Massive Growth
By Eric Picard (Originally Published on AdExchanger.com – Wednesday, June 3rd, 2015) There was a time when advertising was a game of statistical assumptions about the types of people who were consuming...
View ArticleHow Microsoft Almost Won Digital Advertising
By Eric Picard (Originally published on AdExchanger.com, Wednesday, July 8th, 2015) The announcement last week that Microsoft is effectively selling off its display advertising business to AOL made me...
View ArticleWhy Do Web Pages Load So Slowly In A Broadband World?
By Eric Picard (Originally Published on AdExchanger.com – Wednesday, September 30th, 2015) If you ask anyone, anywhere, if they like advertising, the answer will likely be a laugh and quick “no.” From...
View ArticleViewability in programmatic media: An honest conversation
By Eric Picard, Ari Buchalter & Mike Monaco (Originally Published on iMedia – October 1, 2015) An advertisement — whether it’s a banner ad, video pre-roll, mobile pop-up, or anything else — needs...
View ArticleGet creative with hyperlocal targeting
By Eric Picard & Max Dowaliby (Originally Published on Imedia – December 16, 2015) Hyperlocal targeting is the shiniest method of delivering advertising to consumers based on their exact location....
View ArticleAd Tech Vet Eric Picard Joins Pandora As VP Of Ad Product Management
Originally Published on AdExchanger.com – Wednesday, December 21st, 2016 Pandora is increasing its bet on ad tech. The streaming music platform will bring on Eric Picard as VP of ad product management...
View ArticleThe Fifth Wave Of Ad Tech: Privileged Programmatic
By Eric Picard (originally published on Adexchanger.com Friday, March 10th, 2017) The first seven years of the programmatic revolution were driven by three major efforts. It began with the creation and...
View ArticleHow private marketplaces actually work
By Eric Picard (Originally Published on iMedia – December 13, 2014) Recently Ricardo Bilton wrote an article for Digiday about the difficulties that publishers have had embracing private marketplaces...
View ArticleThe New Premium: How Programmatic Changes The Way Advertisers Value Inventory
By Eric Picard (Originally Published on AdExchanger.com Thursday, February 5th, 2015) Five years ago, if I told anyone in our industry that I wanted to buy or sell “premium” inventory, we’d all picture...
View ArticleThe 6th Wave of Advertising Technology: Privacy
By Eric Picard, Originally published on AdExchanger – Wednesday, February 24th, 2021 There’s a revolution happening in digital media, primarily driven by a new focus on privacy. Major players at the...
View Article5 Year Predictions – January 2023
Once every few years I like to write an article predicting what will happen in the future. Over the years I’ve had a pretty good track record of getting things right. The world is shifting and moving...
View ArticleHow AI will actually impact software development
By Eric Picard As a product person, I am constantly intrigued by emerging technologies and how they shape the future. The true game-changer of our age, possibly in all of history, is Artificial...
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The state of the art in using AI to create images
By Eric Picard This article is a discussion of the current state of generative image AI software, and how simple prompts can lead to beautiful images, but trying to get what you’re looking for...
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